Ashwant Venkatram, attorney for Jerry Purpdrank, negotiates deal for Jerry Purpdrank to team up with the Truth Initiative to use his 15-second storytelling skills in the fight against Big Tobacco. Purpdrank's television advertisement “Strawberry Flavored” was the sixth most watched ad for the month of October

Link: http://www.fastcocreate.com/3051761/vine-stars-take-aim-at-big-tobacco-with-new-truth-initiative-campaign